I am a growth hacker. I am a fixer upper. Talk to me.

I’m a senior telco, insurance and fintech professional with more than 20 years of combined sales, marketing, acquisition and retention experience with expertise in widening market reach (ToFu, MoFu, BoFu), optimizing performance marketing, forging fantastic partnerships and brand building in a true mobile-first world.

Over my years of experience, I’ve been a key business driver for digital adoption and transformation within the organisations I’ve worked for – in particular, client-side enterprise-level implementation of Chordiant (NBA Decisioning) and SalesForce (Sales Cloud, Marketing Cloud & CPQ) for organisations like Maxis and Jirnexu.

I enjoy challenging the status quo in pushing boundaries to make better business sense in areas of partnerships, business models, marketing and even regulatory guidelines. My professional interests include data-driven partnerships, performance-base marketing, campaigns management within the insurance, banking and telco sector with emphasis on digital acquisition and retention related initiatives.

In my spare time, I run a hobbyist e-commerce store focusing on portable hi-fidelity audio site call MelurAudio.com.

I am currently available for both employment opportunities as well as consulting engagement.